The 5-Second Trick For Johnnie Walker Blue Label Ultra
The 5-Second Trick For Johnnie Walker Blue Label Ultra
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The Ultra bottle is the results of a five-yr quest by Johnnie Walker’s owner, Diageo, to discover the most sustainable and lightest packaging possible although retaining the luxury aura in the franchise and its Distinctive combination of whiskies, which incorporate ultra-uncommon Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
This new, lightweight bottle is really a issue of exquisite attractiveness; but more importantly, it demonstrates what is achievable In relation to lightweighting glass. We are going to keep on implementing these learnings across our assortment, having additional progressive strides as we look to the way forward for Scotch.”
Johnnie Walker’s 5 years of investigate and growth have intended that the knowledge received is being applied throughout the array of Diageo merchandise.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dark chocolate and florals
Our DRINKiQ programme aims to lift the 'collective drink IQ' by expanding public consciousness of the consequences of Alcoholic beverages and supporting accountable consuming.
The reveal of Johnnie Walker Blue Label Ultra signals the brand’s dedication to innovation, with hopes that the bottom-breaking structure could encourage the more magnificent, lightweight, and very low-carbon whisky bottles of tomorrow.
The end result is surely an business-first that, along with achieving exquisite natural beauty, showcases what luxurious, lighter-excess weight, reduce-carbon bottles of the future could appear like. As Portion of the Diageo Spirit of Progress action system, Johnnie Walker aims to decrease the fat of glass Utilized in its packaging; an ambition which is geared toward reducing the amount of carbon emissions connected to packaging.3 While the technologies will not be but available to launch bottles of this pounds at scale, forever, the expertise Johnnie Walker has garnered is now becoming applied to lightweighting assignments over the Diageo portfolio.
Johnnie Walker Blue Label Ultra would be the manufacturer’s lightest 70cl Scotch whisky glass bottle to this point also to the best of the manufacturer’s knowledge and study, the world’s lightest 70cl Scotch whisky glass bottle2 . The look normally takes bold strides and dares to experiment having a recognised paradigm of luxury.
Weighing 180 grams, the Blue Label Ultra bottle is often a glimpse into the future of sustainable luxurious spirits packaging
We are in this article whenever you're willing to go ahead and take plunge with Johnnie Walker and uncover cocktail recipes, new product or service launches and the most recent from our earth of whisky.
This is the globally allotted launch made out of scarce stocks, such as whisky from ghost distilleries that happen to be no more in Procedure. Under 888 bottles were produced all over the world.
Diageo has submitted filings to obtain its granted UK Patent No. GB2616831 B endorsed as click here licensable of ideal within the UKIPO patent sign-up, and interested parties are invited to request a standard royalty free, non-exclusive licence from Diageo.
“Rather then maintain this new understanding near our chest, we’re enthusiastic to offer a royalty-absolutely free licence to our granted UK patent to the whole world.
Skilled whisky tasting will take practice. Use our do's and don'ts to demystify the expertise and enjoy your drams in a whole new way.
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Liquid Light-weight enveloped readers inside of a mesmerizing interaction of sunshine and shadow, with going gentle passing as a result of glass sorts and projecting exquisite designs onto white partitions.
Johnnie Walker set out to advance the spirits market by experimenting with lightweight glass for its luxury whiskies, motivated because of the trend in the direction of 'sensitive' in lieu of 'significant' luxurious. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.